How People Are Misusing Social Media

So you want to sell using social media, but can’t seem to get the clicks happening? Chances are you’re doing this one very simple thing the wrong way around. Let’s look at how people are misusing social media so we can make the changes necessary to actually begin selling. Why do you think this is? What could possibly be going wrong? Your product is good. It is in demand but no one seems to be biting from your pages? You are driving traffic to your product listings but still nothing significant seems to be happening. What could the common denominator
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The Death of Content Marketing

What does content marketing mean to you? Take a moment to think about it. What does the word CONTENT mean to you? Content is such a horrible word. It implies the author’s need for something other than the actual work itself. It is materially motivated and the underlying focus does not sit within the work itself. It is something you produce for someone else but is not of yourself. What do I mean by ‘of yourself?’….You put it together so it must have come from you right? It’s your work. But the question we need to ask is what was your motivation
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What is the Difference Between Connecting ‘to’ and Connecting ‘with’ People?

We’ve all heard that connections can take us places. They can definitely be a significant factor in how much power and influence we gain, whether that is measured in terms of finances or by how many eyes and ears we command. Connectedness seems to be the determining factor, but some people have taken this to mean that they should keep connecting to as many people online as possible without considering the relationship dynamic, quality and strength of that connection. How much power or influence do  you gain by adding one more friend on Facebook or LinkedIn? Does it matter who
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